/* ============================================================
   UI Medical Marketing — Who We Serve Page Styles
   All selectors scoped to their section class.
   ============================================================ */




/* ============================================================
   HERO SECTION
   ============================================================ */

.wws_hero {
    position: relative;
    padding-top: 80px;
    padding-bottom: 120px;
    overflow: hidden;
    isolation: isolate;
}

.wws_hero_bg {
    position: absolute;
    inset: 0;
    z-index: -1;
    background:
        radial-gradient(900px 600px at 88% -8%, rgba(0, 157, 220, .13), transparent 60%),
        radial-gradient(700px 520px at 8% 12%, rgba(0, 56, 208, .08), transparent 55%),
        #FFFFFF;
}

.wws_hero_dots {
    position: absolute;
    inset: 0;
    z-index: -1;
    opacity: .45;
    background-image: radial-gradient(circle, rgba(10, 26, 58, .05) 1px, transparent 1px);
    background-size: 26px 26px;
    -webkit-mask-image: linear-gradient(to bottom, #000000 0%, transparent 70%);
    mask-image: linear-gradient(to bottom, #000000 0%, transparent 70%);
}

.wws_hero_inner {
    display: grid;
    grid-template-columns: 1.15fr 1fr;
    gap: 72px;
    align-items: center;
}

/* ── Copy ─────────────────────────────────────────────────── */

.wws_hero_copy .eyebrow {
    margin-bottom: 20px;
}

.wws_hero_copy h1 {
    font-size: clamp(30px, 3.6vw, 52px);
    letter-spacing: -0.03em;
    margin-top: 4px;
}

.wws_hero_lead {
    font-size: 18px;
    color: var(--gray-600);
    line-height: 1.72;
    margin-top: 24px;
    max-width: 580px;
}

.wws_hero_actions {
    display: flex;
    gap: 14px;
    margin-top: 36px;
    flex-wrap: wrap;
}

.wws_hero_trust {
    display: flex;
    gap: 0;
    flex-wrap: wrap;
    margin-top: 28px;
}

.wws_trust_item {
    display: flex;
    align-items: center;
    gap: 6px;
    font-size: 12px;
    font-weight: 600;
    color: var(--ink);
    padding: 0 16px 0 0;
    margin-right: 16px;
    border-right: 1px solid var(--gray-200);
}

.wws_trust_item:last-child {
    border-right: none;
    padding-right: 0;
    margin-right: 0;
}

.wws_trust_item .icon {
    width: 15px;
    height: 15px;
    color: var(--cyan);
    flex-shrink: 0;
}

/* ── Industry Data Panel ──────────────────────────────────── */

.wws_hero_panel {
    background: #FFFFFF;
    border: 1px solid var(--gray-200);
    border-radius: var(--radius-lg);
    box-shadow: var(--sh-xl);
    padding: 32px 36px 28px;
    position: relative;
    overflow: hidden;
}

.wws_hero_panel::before {
    content: "";
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    height: 3px;
    background: linear-gradient(90deg, var(--blue), var(--cyan));
}

.wws_panel_head {
    display: flex;
    align-items: center;
    gap: 8px;
    margin-bottom: 30px;
}

.wws_panel_live_dot {
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: #29C16E;
    box-shadow: 0 0 0 3px rgba(41, 193, 110, .18);
    flex-shrink: 0;
}

.wws_panel_label {
    font-family: var(--font-mono);
    font-size: 10.5px;
    letter-spacing: .12em;
    text-transform: uppercase;
    color: var(--gray-500);
}

/* ── Journey steps ────────────────────────────────────────── */

.wws_journey {
    display: flex;
    flex-direction: column;
}

.wws_j_step {
    display: flex;
    align-items: center;
    gap: 14px;
}

.wws_j_icon {
    width: 36px;
    height: 36px;
    border-radius: 10px;
    background: var(--blue-light);
    color: var(--blue);
    display: grid;
    place-items: center;
    flex-shrink: 0;
}

.wws_j_icon--success {
    background: rgba(41, 193, 110, .12);
    color: #1BA55A;
}

.wws_j_icon .icon {
    width: 15px;
    height: 15px;
}

.wws_j_connector {
    width: 1px;
    height: 20px;
    background: var(--gray-200);
    margin-left: 17px;
}

.wws_j_name {
    font-family: var(--font-head);
    font-weight: 700;
    font-size: 14.5px;
    color: var(--navy);
    line-height: 1.2;
}

.wws_j_name--success {
    color: #1BA55A;
}

.wws_j_desc {
    font-size: 12px;
    color: var(--gray-500);
    margin-top: 2px;
    line-height: 1.3;
}

.wws_panel_footer {
    display: flex;
    align-items: center;
    gap: 12px;
    margin-top: 24px;
    padding: 14px 16px;
    background: var(--gray-50);
    border: 1px solid var(--gray-200);
    border-radius: var(--radius-sm);
}

.wws_panel_footer_icon {
    width: 36px;
    height: 36px;
    border-radius: 10px;
    background: var(--blue-light);
    color: var(--blue);
    display: grid;
    place-items: center;
    flex-shrink: 0;
}

.wws_panel_footer_icon .icon {
    width: 18px;
    height: 18px;
}

.wws_panel_footer_text {
    font-size: 13px;
    color: var(--gray-600);
    line-height: 1.4;
    font-weight: 500;
}

/* ── Hero responsive ──────────────────────────────────────── */

@media (max-width: 1040px) {
    .wws_hero_inner {
        grid-template-columns: 1fr;
        gap: 48px;
    }
}

@media (max-width: 620px) {
    .wws_hero {
        padding-top: 56px;
        padding-bottom: 80px;
    }

    .wws_hero_panel {
        padding: 24px;
    }
}




/* ============================================================
   MARKET CONTEXT SECTION
   ============================================================ */

.wws_market_inner {
    display: grid;
    grid-template-columns: auto 1fr;
    gap: 72px;
    align-items: center;
}

.wws_market_callout {
    text-align: center;
    min-width: 240px;
    padding: 44px 40px;
    background: #FFFFFF;
    border: 1px solid var(--gray-200);
    border-radius: var(--radius-lg);
    box-shadow: var(--sh-lg);
    position: relative;
    overflow: hidden;
    flex-shrink: 0;
}

.wws_market_callout::after {
    content: "";
    position: absolute;
    inset: 0;
    background: linear-gradient(135deg, rgba(0, 56, 208, .04) 0%, transparent 65%);
    pointer-events: none;
}

.wws_market_callout::before {
    content: "";
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    height: 3px;
    background: linear-gradient(90deg, var(--blue), var(--cyan));
}

.wws_market_num {
    display: block;
    font-family: var(--font-head);
    font-weight: 700;
    font-size: clamp(60px, 7vw, 88px);
    color: var(--blue);
    letter-spacing: -0.04em;
    line-height: 1;
}

.wws_market_plus {
    font-size: .55em;
    letter-spacing: 0;
    vertical-align: super;
    color: var(--cyan);
}

.wws_market_label {
    display: block;
    font-family: var(--font-mono);
    font-size: 11px;
    letter-spacing: .08em;
    text-transform: uppercase;
    color: var(--gray-500);
    margin-top: 10px;
    line-height: 1.55;
}

.wws_market_copy {
    max-width: 620px;
}

.wws_market_copy p {
    font-size: clamp(18px, 2vw, 22px);
    color: var(--gray-600);
    line-height: 1.7;
    font-weight: 400;
}

@media (max-width: 820px) {
    .wws_market_inner {
        grid-template-columns: 1fr;
        gap: 40px;
    }

    .wws_market_callout {
        min-width: unset;
        padding: 32px;
    }
}




/* ============================================================
   FEATURE CARDS SECTION
   ============================================================ */

.wws_features_grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 24px;
}

.wws_feat_card {
    background: #FFFFFF;
    border: 1px solid var(--gray-200);
    border-radius: var(--radius-lg);
    padding: 44px 40px;
    position: relative;
    overflow: hidden;
    transition: transform .3s cubic-bezier(.2, .7, .3, 1), box-shadow .3s, border-color .3s;
}

.wws_feat_card::before {
    content: "";
    position: absolute;
    top: 0;
    left: 0;
    width: 0;
    height: 3px;
    background: linear-gradient(90deg, var(--blue), var(--cyan));
    transition: width .35s;
}

.wws_feat_card:hover {
    transform: translateY(-6px);
    box-shadow: var(--sh-lg);
    border-color: transparent;
}

.wws_feat_card:hover::before {
    width: 100%;
}

.wws_feat_icon {
    width: 62px;
    height: 62px;
    border-radius: 16px;
    background: var(--blue-light);
    color: var(--blue);
    display: grid;
    place-items: center;
    margin-bottom: 26px;
    transition: background .3s, color .3s, transform .3s;
    flex-shrink: 0;
}

.wws_feat_card:hover .wws_feat_icon {
    background: var(--blue);
    color: #FFFFFF;
    transform: rotate(-6deg) scale(1.06);
}

.wws_feat_icon .icon {
    width: 28px;
    height: 28px;
}

.wws_feat_card p {
    font-size: 17px;
    color: var(--gray-600);
    line-height: 1.78;
}

@media (max-width: 680px) {
    .wws_features_grid {
        grid-template-columns: 1fr;
    }

    .wws_feat_card {
        padding: 32px 28px;
    }
}




/* ============================================================
   CTA SECTION
   ============================================================ */

.wws_cta {
    position: relative;
    overflow: hidden;
    isolation: isolate;
}

.wws_cta_bg {
    position: absolute;
    inset: 0;
    z-index: -1;
    background: linear-gradient(135deg, var(--blue-deep), var(--blue) 45%, var(--cyan));
}

.wws_cta_dots {
    position: absolute;
    inset: 0;
    z-index: -1;
    opacity: .45;
    background-image: radial-gradient(circle, rgba(255, 255, 255, .07) 1px, transparent 1px);
    background-size: 30px 30px;
}

.wws_cta_glow {
    position: absolute;
    width: 600px;
    height: 600px;
    border-radius: 50%;
    right: -10%;
    top: -40%;
    background: radial-gradient(circle, rgba(255, 255, 255, .16), transparent 65%);
    z-index: -1;
}

.wws_cta_inner {
    text-align: center;
    max-width: 860px;
    margin: 0 auto;
    padding: 24px 0;
}

.wws_cta_inner h2 {
    color: #FFFFFF;
    font-size: clamp(28px, 3.2vw, 42px);
    letter-spacing: -0.025em;
}

.wws_cta_buttons {
    display: flex;
    gap: 14px;
    justify-content: center;
    flex-wrap: wrap;
    margin-top: 38px;
}

.wws_cta_meta {
    display: flex;
    align-items: center;
    justify-content: center;
    flex-wrap: wrap;
    gap: 12px;
    margin-top: 30px;
}

.wws_cta_meta_item {
    display: flex;
    align-items: center;
    gap: 7px;
    font-size: 13.5px;
    color: rgba(255, 255, 255, .75);
}

.wws_cta_meta_item a {
    color: rgba(255, 255, 255, .75);
    text-decoration: none;
    transition: color .2s;
}

.wws_cta_meta_item a:hover {
    color: #FFFFFF;
}

.wws_cta_meta_item .icon {
    width: 14px;
    height: 14px;
    flex-shrink: 0;
}

.wws_cta_meta_sep {
    color: rgba(255, 255, 255, .35);
    font-size: 16px;
}

@media (max-width: 620px) {

    .wws_cta_meta {
        flex-direction: column;
        gap: 8px;
    }

    .wws_cta_meta_sep {
        display: none;
    }
}




/* ============================================================
   SLM — SINGLE & MULTI LOCATION PRACTICES
   ============================================================ */

/* ── H1 accent / subtitle span ────────────────────────────── */

.slm_h1_accent {
    display: block;
    background: linear-gradient(110deg, var(--blue), var(--cyan));
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
    font-size: .74em;
    margin-top: 10px;
    letter-spacing: -0.01em;
}

/* ── KPI stats panel ──────────────────────────────────────── */

.slm_kpi {
    display: flex;
    flex-direction: column;
}

.slm_kpi_item {
    padding: 22px 0;
}

.slm_kpi_item:first-child {
    padding-top: 0;
}

.slm_kpi_val {
    display: block;
    font-family: var(--font-head);
    font-weight: 700;
    font-size: clamp(52px, 6vw, 68px);
    color: var(--blue);
    letter-spacing: -0.04em;
    line-height: 1;
}

.slm_kpi_pct {
    font-size: .52em;
    letter-spacing: 0;
    color: var(--cyan);
}

.slm_kpi_desc {
    display: block;
    font-size: 13.5px;
    color: var(--gray-600);
    margin-top: 7px;
    line-height: 1.45;
}

.slm_kpi_rule {
    height: 1px;
    background: var(--gray-200);
}

/* ── Spotlight section (dark navy) ───────────────────────── */

.slm_spotlight {
    position: relative;
    overflow: hidden;
    isolation: isolate;
}

.slm_spotlight_bg {
    position: absolute;
    inset: 0;
    z-index: -1;
    background:
        radial-gradient(900px 600px at 50% 50%, rgba(0, 56, 208, .30), transparent 65%),
        var(--navy);
}

.slm_spotlight_dots {
    position: absolute;
    inset: 0;
    z-index: -1;
    opacity: .30;
    background-image: radial-gradient(circle, rgba(255, 255, 255, .07) 1px, transparent 1px);
    background-size: 28px 28px;
}

.slm_spotlight_inner {
    max-width: 800px;
    margin: 0 auto;
    text-align: center;
}

.slm_spotlight_q_mark {
    display: flex;
    justify-content: center;
    margin-bottom: 28px;
    color: rgba(0, 157, 220, .50);
}

.slm_spotlight_q_mark .icon {
    width: 36px;
    height: 36px;
}

.slm_spotlight_text {
    font-family: var(--font-head);
    font-size: clamp(19px, 2.2vw, 26px);
    color: rgba(255, 255, 255, .92);
    line-height: 1.65;
    font-weight: 400;
    letter-spacing: -0.01em;
}

/* ── Evidence section ─────────────────────────────────────── */

.slm_evidence_inner {
    max-width: 760px;
    margin: 0 auto;
}

.slm_evidence_inner p {
    font-size: clamp(17px, 1.8vw, 20px);
    color: var(--gray-600);
    line-height: 1.82;
}

.slm_stat {
    color: var(--blue);
    font-weight: 700;
}




/* ============================================================
   MSC — MULTI-SPECIALTY CLINICS
   ============================================================ */

/* ── Hero dashboard panel ─────────────────────────────────── */

.msc_dash_grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 10px;
    margin-bottom: 24px;
}

.msc_dash_metric {
    background: var(--gray-50);
    border: 1px solid var(--gray-200);
    border-radius: var(--radius-sm);
    padding: 16px 14px;
    display: flex;
    flex-direction: column;
    gap: 10px;
    transition: background .2s, border-color .2s, box-shadow .2s;
}

.msc_dash_metric:hover {
    background: var(--blue-light);
    border-color: rgba(0, 56, 208, .18);
    box-shadow: var(--sh-sm);
}

.msc_dash_icon {
    width: 38px;
    height: 38px;
    border-radius: 10px;
    background: var(--navy);
    color: #FFFFFF;
    display: grid;
    place-items: center;
    flex-shrink: 0;
    transition: transform .25s;
}

.msc_dash_metric:hover .msc_dash_icon {
    transform: scale(1.08);
}

.msc_dash_icon--alt {
    background: linear-gradient(135deg, var(--blue), var(--cyan));
}

.msc_dash_icon .icon {
    width: 18px;
    height: 18px;
}

.msc_dash_label {
    font-family: var(--font-head);
    font-weight: 600;
    font-size: 12.5px;
    color: var(--navy);
    line-height: 1.25;
    letter-spacing: -0.01em;
}


/* ── Section 2: Practice Growth ───────────────────────────── */

.msc_growth_lead {
    font-family: var(--font-head);
    font-size: clamp(19px, 2.2vw, 25px);
    font-weight: 600;
    color: var(--navy);
    line-height: 1.45;
    letter-spacing: -0.02em;
    max-width: 820px;
    margin-bottom: 48px;
}

.msc_growth_grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 22px;
}

.msc_growth_card {
    background: #FFFFFF;
    border: 1px solid var(--gray-200);
    border-radius: var(--radius-lg);
    padding: 36px 32px;
    position: relative;
    overflow: hidden;
    transition: transform .3s cubic-bezier(.2, .7, .3, 1), box-shadow .3s, border-color .3s;
}

.msc_growth_card::after {
    content: "";
    position: absolute;
    left: 0;
    top: 0;
    width: 3px;
    height: 0;
    background: linear-gradient(180deg, var(--blue), var(--cyan));
    transition: height .4s cubic-bezier(.2, .7, .3, 1);
}

.msc_growth_card:hover {
    transform: translateY(-5px);
    box-shadow: var(--sh-lg);
    border-color: transparent;
}

.msc_growth_card:hover::after {
    height: 100%;
}

.msc_growth_card_icon {
    width: 52px;
    height: 52px;
    border-radius: 14px;
    background: var(--blue-light);
    color: var(--blue);
    display: grid;
    place-items: center;
    margin-bottom: 20px;
    flex-shrink: 0;
    transition: background .3s, color .3s, transform .3s;
}

.msc_growth_card:hover .msc_growth_card_icon {
    background: var(--blue);
    color: #FFFFFF;
    transform: rotate(-5deg) scale(1.06);
}

.msc_growth_card_icon .icon {
    width: 24px;
    height: 24px;
}

.msc_growth_card p {
    font-size: 16px;
    color: var(--gray-600);
    line-height: 1.75;
}

@media (max-width: 680px) {
    .msc_growth_grid {
        grid-template-columns: 1fr;
    }
}


/* ── Section 3: Marketing Strategy ───────────────────────── */

.msc_strategy_card {
    display: grid;
    grid-template-columns: 1.1fr 1fr;
    gap: 64px;
    align-items: center;
    padding: 56px 60px;
    background: var(--navy);
    border-radius: var(--radius-lg);
    position: relative;
    overflow: hidden;
}

.msc_strategy_card::before {
    content: "";
    position: absolute;
    inset: 0;
    background-image: radial-gradient(circle, rgba(255, 255, 255, .04) 1px, transparent 1px);
    background-size: 26px 26px;
    pointer-events: none;
    border-radius: inherit;
}

.msc_strategy_card::after {
    content: "";
    position: absolute;
    width: 500px;
    height: 500px;
    border-radius: 50%;
    right: -15%;
    top: -60%;
    background: radial-gradient(circle, rgba(0, 157, 220, .18), transparent 65%);
    pointer-events: none;
}

.msc_strategy_icon {
    width: 56px;
    height: 56px;
    border-radius: 16px;
    background: rgba(255, 255, 255, .10);
    border: 1px solid rgba(255, 255, 255, .14);
    color: #FFFFFF;
    display: grid;
    place-items: center;
    margin-bottom: 24px;
    flex-shrink: 0;
}

.msc_strategy_icon .icon {
    width: 26px;
    height: 26px;
}

.msc_strategy_left h2 {
    color: #FFFFFF;
    font-size: clamp(20px, 2.4vw, 32px);
    letter-spacing: -0.025em;
    line-height: 1.25;
    position: relative;
    z-index: 1;
}

.msc_strategy_right {
    position: relative;
    z-index: 1;
}

.msc_strategy_right p {
    font-size: 16.5px;
    color: rgba(255, 255, 255, .78);
    line-height: 1.75;
}

@media (max-width: 860px) {
    .msc_strategy_card {
        grid-template-columns: 1fr;
        gap: 36px;
        padding: 44px 40px;
    }
}

@media (max-width: 500px) {
    .msc_strategy_card {
        padding: 32px 24px;
    }
}


/* ── Section 4: Referral Relationships ───────────────────── */

.msc_ref_heading {
    font-size: clamp(22px, 2.8vw, 38px);
    letter-spacing: -0.025em;
    max-width: 720px;
    margin-bottom: 52px;
    line-height: 1.18;
}

.msc_ref_layout {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 48px;
    align-items: start;
}

.msc_ref_intro p {
    font-size: 17px;
    color: var(--gray-600);
    line-height: 1.78;
}

.msc_ref_questions {
    background: #FFFFFF;
    border: 1px solid var(--gray-200);
    border-radius: var(--radius);
    overflow: hidden;
    box-shadow: var(--sh-md);
    margin-bottom: 16px;
}

.msc_ref_q {
    display: flex;
    align-items: flex-start;
    gap: 14px;
    padding: 17px 20px;
    border-bottom: 1px solid var(--gray-200);
    transition: background .18s;
}

.msc_ref_q:last-child {
    border-bottom: none;
}

.msc_ref_q:hover {
    background: var(--gray-50);
}

.msc_ref_q_icon {
    width: 26px;
    height: 26px;
    border-radius: 7px;
    background: var(--blue-light);
    color: var(--blue);
    display: grid;
    place-items: center;
    flex-shrink: 0;
    margin-top: 1px;
}

.msc_ref_q_icon .icon {
    width: 13px;
    height: 13px;
}

.msc_ref_q_text {
    font-size: 14.5px;
    color: var(--gray-600);
    line-height: 1.55;
    font-style: italic;
}

.msc_ref_close {
    padding: 18px 20px;
    background: linear-gradient(135deg, var(--blue-deep), var(--blue));
    border-radius: var(--radius);
    font-size: 15px;
    font-weight: 600;
    color: #FFFFFF;
    line-height: 1.55;
}

@media (max-width: 760px) {
    .msc_ref_layout {
        grid-template-columns: 1fr;
        gap: 32px;
    }

    .msc_ref_heading {
        margin-bottom: 36px;
    }
}




/* ============================================================
   UC — URGENT CARE
   ============================================================ */

/* ── Hero: two-paragraph intro ────────────────────────────── */

.uc_hero_body {
    margin-top: 24px;
    max-width: 580px;
}

.uc_hero_body p {
    font-size: 17px;
    color: var(--gray-600);
    line-height: 1.72;
}

.uc_hero_body p + p {
    margin-top: 18px;
}

/* ── Growth Framework intro section ──────────────────────── */

.uc_framework_inner {
    text-align: center;
    max-width: 680px;
    margin: 0 auto;
}

.uc_framework_icon {
    width: 56px;
    height: 56px;
    border-radius: 16px;
    background: var(--blue-light);
    color: var(--blue);
    display: grid;
    place-items: center;
    margin: 0 auto 24px;
}

.uc_framework_icon .icon {
    width: 22px;
    height: 22px;
}

.uc_framework_heading {
    font-size: clamp(26px, 3.2vw, 42px);
    color: var(--navy);
    letter-spacing: -0.03em;
    line-height: 1.15;
}

/* ── Shared idea section header (01 / 02 / 03) ────────────── */

.uc_idea_header {
    display: flex;
    align-items: center;
    gap: 28px;
    margin-bottom: 44px;
    padding-bottom: 36px;
    border-bottom: 1px solid var(--gray-200);
}

.uc_idea_num {
    font-family: var(--font-head);
    font-size: 88px;
    font-weight: 700;
    letter-spacing: -0.06em;
    line-height: 1;
    background: linear-gradient(135deg, var(--blue), var(--cyan));
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
    flex-shrink: 0;
    min-width: 116px;
    text-align: right;
}

.uc_idea_head_body {
    display: flex;
    flex-direction: column;
    gap: 12px;
}

.uc_idea_icon {
    width: 52px;
    height: 52px;
    border-radius: 14px;
    background: var(--blue-light);
    color: var(--blue);
    display: grid;
    place-items: center;
    flex-shrink: 0;
}

.uc_idea_icon .icon {
    width: 24px;
    height: 24px;
}

.uc_idea_title {
    font-size: clamp(22px, 2.6vw, 34px);
    color: var(--navy);
    letter-spacing: -0.025em;
    line-height: 1.2;
    margin: 0;
}

/* ── Idea 1: Brand Identity ───────────────────────────────── */

.uc_brand_grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 32px;
    margin-bottom: 28px;
}

.uc_brand_grid p {
    font-size: 16.5px;
    color: var(--gray-600);
    line-height: 1.78;
}

.uc_brand_callout {
    background: var(--blue-light);
    border: 1px solid rgba(0, 56, 208, .12);
    border-radius: var(--radius-lg);
    padding: 36px 40px 36px 44px;
    position: relative;
    overflow: hidden;
}

.uc_brand_callout::before {
    content: "";
    position: absolute;
    left: 0;
    top: 0;
    bottom: 0;
    width: 4px;
    background: linear-gradient(180deg, var(--blue), var(--cyan));
}

.uc_brand_callout p {
    font-size: 17px;
    color: var(--navy);
    line-height: 1.78;
}

/* ── Idea 2: Local Community ──────────────────────────────── */

.uc_comm_grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 24px;
}

.uc_comm_card {
    background: #FFFFFF;
    border: 1px solid var(--gray-200);
    border-radius: var(--radius-lg);
    padding: 36px;
    position: relative;
    overflow: hidden;
    transition: transform .3s cubic-bezier(.2, .7, .3, 1), box-shadow .3s;
}

.uc_comm_card::before {
    content: "";
    position: absolute;
    top: 0;
    left: 0;
    width: 0;
    height: 3px;
    background: linear-gradient(90deg, var(--blue), var(--cyan));
    transition: width .35s;
}

.uc_comm_card:hover {
    transform: translateY(-5px);
    box-shadow: var(--sh-lg);
}

.uc_comm_card:hover::before {
    width: 100%;
}

.uc_comm_card p {
    font-size: 16.5px;
    color: var(--gray-600);
    line-height: 1.78;
}

/* ── Idea 3: Local Media & PR ─────────────────────────────── */

.uc_media_blocks {
    border: 1px solid var(--gray-200);
    border-radius: var(--radius-lg);
    overflow: hidden;
    box-shadow: var(--sh-md);
}

.uc_media_block {
    display: grid;
    grid-template-columns: auto 1fr;
    gap: 28px;
    align-items: start;
    padding: 36px 40px;
    background: #FFFFFF;
    border-bottom: 1px solid var(--gray-200);
    transition: background .18s;
}

.uc_media_block:last-child {
    border-bottom: none;
}

.uc_media_block:hover {
    background: var(--gray-50);
}

.uc_media_block_icon {
    width: 48px;
    height: 48px;
    border-radius: 13px;
    background: var(--blue-light);
    color: var(--blue);
    display: grid;
    place-items: center;
    flex-shrink: 0;
    margin-top: 2px;
    transition: background .25s, color .25s, transform .25s;
}

.uc_media_block:hover .uc_media_block_icon {
    background: var(--blue);
    color: #FFFFFF;
    transform: scale(1.06);
}

.uc_media_block_icon .icon {
    width: 20px;
    height: 20px;
}

.uc_media_block p {
    font-size: 16.5px;
    color: var(--gray-600);
    line-height: 1.78;
}

/* ── Responsive ───────────────────────────────────────────── */

@media (max-width: 820px) {
    .uc_brand_grid,
    .uc_comm_grid {
        grid-template-columns: 1fr;
    }
}

@media (max-width: 680px) {
    .uc_idea_header {
        flex-direction: column;
        align-items: flex-start;
        gap: 12px;
    }

    .uc_idea_num {
        font-size: 56px;
        min-width: unset;
        text-align: left;
    }

    .uc_media_block {
        padding: 28px 24px;
        gap: 18px;
    }

    .uc_brand_callout {
        padding: 28px 24px 28px 28px;
    }
}

@media (max-width: 500px) {
    .uc_media_block {
        grid-template-columns: 1fr;
        gap: 14px;
    }

    .uc_media_block_icon {
        margin-top: 0;
    }
}




/* ============================================================
   FPC — FAMILY DOCTORS & PRIMARY CARE
   ============================================================ */

/* ── Hero H1 sub-line ─────────────────────────────────────── */

.fpc_h1_sub {
    display: block;
    font-size: .68em;
    font-weight: 600;
    color: var(--cyan);
    letter-spacing: -0.01em;
    margin-top: 10px;
    line-height: 1.2;
}

/* ── Section 2: Introduction card ────────────────────────── */

.fpc_intro_card {
    background: #FFFFFF;
    border: 1px solid var(--gray-200);
    border-radius: var(--radius-lg);
    padding: 52px 56px;
    box-shadow: var(--sh-md);
    max-width: 980px;
    margin: 0 auto;
    position: relative;
    overflow: hidden;
}

.fpc_intro_card::before {
    content: "";
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    height: 3px;
    background: linear-gradient(90deg, var(--blue), var(--cyan));
}

.fpc_intro_header {
    display: flex;
    align-items: flex-start;
    gap: 24px;
    margin-bottom: 36px;
}

.fpc_intro_icon {
    width: 56px;
    height: 56px;
    border-radius: 16px;
    background: var(--blue-light);
    color: var(--blue);
    display: grid;
    place-items: center;
    flex-shrink: 0;
    margin-top: 4px;
}

.fpc_intro_icon .icon {
    width: 24px;
    height: 24px;
}

.fpc_intro_lead {
    font-family: var(--font-head);
    font-size: clamp(20px, 2.4vw, 28px);
    font-weight: 700;
    color: var(--navy);
    letter-spacing: -0.025em;
    line-height: 1.35;
}

.fpc_intro_rule {
    border: none;
    border-top: 1px solid var(--gray-200);
    margin: 0 0 36px;
}

.fpc_intro_body {
    font-size: 17px;
    color: var(--gray-600);
    line-height: 1.78;
}

/* ── Section 3: Strategy split card ──────────────────────── */

.fpc_strategy_card {
    display: grid;
    grid-template-columns: 1fr 1.5fr;
    border-radius: var(--radius-lg);
    overflow: hidden;
    box-shadow: var(--sh-xl);
    border: 1px solid var(--gray-200);
}

.fpc_strategy_left {
    background: linear-gradient(145deg, var(--navy) 0%, var(--blue-deep) 55%, var(--blue) 100%);
    padding: 56px 52px;
    position: relative;
    overflow: hidden;
    display: flex;
    flex-direction: column;
    justify-content: center;
}

.fpc_strategy_left::before {
    content: "";
    position: absolute;
    inset: 0;
    background-image: radial-gradient(circle, rgba(255, 255, 255, .04) 1px, transparent 1px);
    background-size: 26px 26px;
    pointer-events: none;
}

.fpc_strategy_left::after {
    content: "";
    position: absolute;
    width: 400px;
    height: 400px;
    border-radius: 50%;
    right: -25%;
    bottom: -25%;
    background: radial-gradient(circle, rgba(0, 157, 220, .22), transparent 65%);
    pointer-events: none;
}

.fpc_strategy_left_icon {
    width: 54px;
    height: 54px;
    border-radius: 15px;
    background: rgba(255, 255, 255, .10);
    border: 1px solid rgba(255, 255, 255, .14);
    color: #FFFFFF;
    display: grid;
    place-items: center;
    margin-bottom: 28px;
    position: relative;
    z-index: 1;
    flex-shrink: 0;
}

.fpc_strategy_left_icon .icon {
    width: 24px;
    height: 24px;
}

.fpc_strategy_left h2 {
    color: #FFFFFF;
    font-size: clamp(20px, 2.3vw, 30px);
    letter-spacing: -0.025em;
    line-height: 1.25;
    position: relative;
    z-index: 1;
    margin: 0;
}

.fpc_strategy_right {
    background: #FFFFFF;
    padding: 56px 52px;
    display: flex;
    flex-direction: column;
    justify-content: center;
    gap: 24px;
}

.fpc_strategy_right p {
    font-size: 16.5px;
    color: var(--gray-600);
    line-height: 1.78;
}

/* ── Section 4: Services intro ────────────────────────────── */

.fpc_services_intro {
    max-width: 860px;
    margin-bottom: 52px;
}

.fpc_services_heading {
    font-size: clamp(22px, 2.6vw, 34px);
    color: var(--navy);
    letter-spacing: -0.025em;
    line-height: 1.2;
    margin-bottom: 24px;
}

.fpc_services_intro_p {
    font-size: 17px;
    color: var(--gray-600);
    line-height: 1.78;
}

/* ── Section 4: Service cards ─────────────────────────────── */

.fpc_services_grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 20px;
}

.fpc_service_card {
    background: #FFFFFF;
    border: 1px solid var(--gray-200);
    border-radius: var(--radius-lg);
    padding: 36px 32px;
    position: relative;
    overflow: hidden;
    transition: transform .3s cubic-bezier(.2, .7, .3, 1), box-shadow .3s, border-color .3s;
}

.fpc_service_card::before {
    content: "";
    position: absolute;
    top: 0;
    left: 0;
    width: 0;
    height: 3px;
    background: linear-gradient(90deg, var(--blue), var(--cyan));
    transition: width .35s;
}

.fpc_service_card:hover {
    transform: translateY(-6px);
    box-shadow: var(--sh-lg);
    border-color: transparent;
}

.fpc_service_card:hover::before {
    width: 100%;
}

.fpc_service_icon {
    width: 52px;
    height: 52px;
    border-radius: 14px;
    background: var(--blue-light);
    color: var(--blue);
    display: grid;
    place-items: center;
    margin-bottom: 20px;
    flex-shrink: 0;
    transition: background .3s, color .3s, transform .3s;
}

.fpc_service_card:hover .fpc_service_icon {
    background: var(--blue);
    color: #FFFFFF;
    transform: rotate(-5deg) scale(1.06);
}

.fpc_service_icon .icon {
    width: 24px;
    height: 24px;
}

.fpc_service_card p {
    font-size: 16px;
    color: var(--gray-600);
    line-height: 1.65;
}

/* Full-width capstone card */
.fpc_service_card--full {
    grid-column: 1 / -1;
    display: flex;
    align-items: flex-start;
    gap: 24px;
}

.fpc_service_card--full .fpc_service_icon {
    margin-bottom: 0;
    margin-top: 2px;
}

/* ── Responsive ───────────────────────────────────────────── */

@media (max-width: 920px) {
    .fpc_strategy_card {
        grid-template-columns: 1fr;
    }

    .fpc_strategy_right {
        border-top: 1px solid rgba(255, 255, 255, .12);
    }
}

@media (max-width: 740px) {
    .fpc_intro_card {
        padding: 40px 32px;
    }

    .fpc_intro_header {
        flex-direction: column;
        gap: 16px;
    }

    .fpc_services_grid {
        grid-template-columns: 1fr;
    }

    .fpc_service_card--full {
        grid-column: auto;
        flex-direction: column;
    }

    .fpc_service_card--full .fpc_service_icon {
        margin-bottom: 20px;
        margin-top: 0;
    }
}

@media (max-width: 560px) {
    .fpc_strategy_left,
    .fpc_strategy_right {
        padding: 40px 32px;
    }
}




/* ============================================================
   SPE — SPECIALISTS OF ALL TYPES
   ============================================================ */

/* ── Section 2: Benefits card (top/bottom split) ──────────── */

.spe_benefit_card {
    border: 1px solid var(--gray-200);
    border-radius: var(--radius-lg);
    overflow: hidden;
    box-shadow: var(--sh-xl);
    max-width: 960px;
    margin: 0 auto;
}

.spe_benefit_head {
    background: linear-gradient(135deg, var(--navy) 0%, var(--blue-deep) 50%, var(--blue) 100%);
    padding: 52px 60px;
    display: flex;
    align-items: center;
    gap: 28px;
    position: relative;
    overflow: hidden;
    isolation: isolate;
}

.spe_benefit_head::before {
    content: "";
    position: absolute;
    inset: 0;
    background-image: radial-gradient(circle, rgba(255, 255, 255, .04) 1px, transparent 1px);
    background-size: 26px 26px;
    z-index: -1;
}

.spe_benefit_head::after {
    content: "";
    position: absolute;
    width: 500px;
    height: 500px;
    border-radius: 50%;
    right: -10%;
    top: -60%;
    background: radial-gradient(circle, rgba(0, 157, 220, .20), transparent 65%);
    z-index: -1;
}

.spe_benefit_head_icon {
    width: 64px;
    height: 64px;
    border-radius: 18px;
    background: rgba(255, 255, 255, .10);
    border: 1px solid rgba(255, 255, 255, .14);
    color: #FFFFFF;
    display: grid;
    place-items: center;
    flex-shrink: 0;
    position: relative;
    z-index: 1;
}

.spe_benefit_head_icon .icon {
    width: 26px;
    height: 26px;
}

.spe_benefit_heading {
    color: #FFFFFF;
    font-size: clamp(24px, 3vw, 40px);
    letter-spacing: -0.03em;
    line-height: 1.15;
    position: relative;
    z-index: 1;
    margin: 0;
}

.spe_benefit_body {
    background: #FFFFFF;
    padding: 48px 60px;
}

.spe_benefit_body p {
    font-size: 17px;
    color: var(--gray-600);
    line-height: 1.82;
    max-width: 820px;
}

.spe_highlight {
    color: var(--blue);
    font-weight: 700;
}

/* ── Section 3: Expertise split ───────────────────────────── */

.spe_expertise_inner {
    display: grid;
    grid-template-columns: 1fr 1.6fr;
    gap: 80px;
    align-items: start;
}

.spe_expertise_icon {
    width: 72px;
    height: 72px;
    border-radius: 20px;
    background: var(--blue-light);
    color: var(--blue);
    display: grid;
    place-items: center;
    margin-bottom: 28px;
    flex-shrink: 0;
}

.spe_expertise_icon .icon {
    width: 28px;
    height: 28px;
}

.spe_expertise_heading {
    font-size: clamp(20px, 2.3vw, 28px);
    color: var(--navy);
    letter-spacing: -0.025em;
    line-height: 1.3;
    margin: 0 0 28px;
}

.spe_expertise_dots {
    display: flex;
    gap: 8px;
    flex-wrap: wrap;
}

.spe_expertise_dot {
    width: 34px;
    height: 34px;
    border-radius: 10px;
    background: var(--blue-light);
    color: var(--blue);
    display: grid;
    place-items: center;
    opacity: .75;
    transition: opacity .2s, background .2s, color .2s;
}

.spe_expertise_dot:hover {
    opacity: 1;
    background: var(--blue);
    color: #FFFFFF;
}

.spe_expertise_dot .icon {
    width: 15px;
    height: 15px;
}

.spe_expertise_right {
    padding-top: 8px;
    border-left: 3px solid var(--gray-200);
    padding-left: 48px;
    position: relative;
}

.spe_expertise_right::before {
    content: "";
    position: absolute;
    left: -2px;
    top: 0;
    width: 3px;
    height: 52px;
    background: linear-gradient(180deg, var(--blue), var(--cyan));
}

.spe_expertise_right p {
    font-size: 17px;
    color: var(--gray-600);
    line-height: 1.82;
}

/* ── Responsive ───────────────────────────────────────────── */

@media (max-width: 900px) {
    .spe_expertise_inner {
        grid-template-columns: 1fr;
        gap: 40px;
    }

    .spe_expertise_right {
        border-left: none;
        padding-left: 0;
        padding-top: 0;
        border-top: 3px solid var(--gray-200);
        padding-top: 36px;
        position: relative;
    }

    .spe_expertise_right::before {
        left: 0;
        top: -2px;
        width: 52px;
        height: 3px;
        background: linear-gradient(90deg, var(--blue), var(--cyan));
    }
}

@media (max-width: 600px) {
    .spe_benefit_head {
        flex-direction: column;
        align-items: flex-start;
        padding: 40px 32px;
        gap: 20px;
    }

    .spe_benefit_body {
        padding: 40px 32px;
    }
}




/* ============================================================
   ASC — AMBULATORY & SURGICAL CENTERS
   ============================================================ */

/* ── Section 2: Growth card ───────────────────────────────── */

.asc_growth_card {
    background: #FFFFFF;
    border: 1px solid var(--gray-200);
    border-radius: var(--radius-lg);
    padding: 56px 60px;
    position: relative;
    overflow: hidden;
    box-shadow: var(--sh-lg);
    max-width: 960px;
    margin: 0 auto;
}

.asc_growth_card::before {
    content: "";
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    height: 3px;
    background: linear-gradient(90deg, var(--blue), var(--cyan));
}

.asc_growth_watermark {
    position: absolute;
    right: -30px;
    bottom: -30px;
    pointer-events: none;
    z-index: 0;
    color: var(--blue);
    opacity: .038;
}

.asc_growth_badge {
    width: 56px;
    height: 56px;
    border-radius: 16px;
    background: var(--blue-light);
    color: var(--blue);
    display: grid;
    place-items: center;
    margin-bottom: 28px;
    position: relative;
    z-index: 1;
    flex-shrink: 0;
}

.asc_growth_badge .icon {
    width: 24px;
    height: 24px;
}

.asc_growth_body {
    font-size: 18px;
    color: var(--gray-600);
    line-height: 1.82;
    position: relative;
    z-index: 1;
    max-width: 820px;
}

/* ── Section 3: Strategic Marketing split ─────────────────── */

.asc_marketing_inner {
    display: grid;
    grid-template-columns: 1fr 1.7fr;
    gap: 72px;
    align-items: center;
}

.asc_marketing_visual {
    display: flex;
    flex-direction: column;
    gap: 24px;
}

.asc_marketing_icon {
    width: 80px;
    height: 80px;
    border-radius: 22px;
    background: var(--navy);
    color: #FFFFFF;
    display: grid;
    place-items: center;
    flex-shrink: 0;
}

.asc_marketing_icon .icon {
    width: 34px;
    height: 34px;
}

.asc_marketing_dots {
    display: flex;
    gap: 10px;
}

.asc_marketing_dot {
    width: 38px;
    height: 38px;
    border-radius: 11px;
    background: var(--blue-light);
    color: var(--blue);
    display: grid;
    place-items: center;
    transition: background .2s, color .2s, transform .2s;
}

.asc_marketing_dot:hover {
    background: var(--blue);
    color: #FFFFFF;
    transform: scale(1.08);
}

.asc_marketing_dot .icon {
    width: 16px;
    height: 16px;
}

.asc_marketing_right p {
    font-size: 17px;
    color: var(--gray-600);
    line-height: 1.82;
}

/* ── Section 4: Customized Solutions card ─────────────────── */

.asc_custom_card {
    background: linear-gradient(135deg, var(--blue-deep), var(--blue) 55%, var(--cyan));
    border-radius: var(--radius-lg);
    padding: 52px 60px;
    position: relative;
    overflow: hidden;
    box-shadow: var(--sh-xl);
    display: grid;
    grid-template-columns: auto 1fr;
    gap: 48px;
    align-items: center;
}

.asc_custom_card::before {
    content: "";
    position: absolute;
    inset: 0;
    background-image: radial-gradient(circle, rgba(255, 255, 255, .04) 1px, transparent 1px);
    background-size: 28px 28px;
    pointer-events: none;
}

.asc_custom_card::after {
    content: "";
    position: absolute;
    width: 500px;
    height: 500px;
    border-radius: 50%;
    left: -5%;
    top: -80%;
    background: radial-gradient(circle, rgba(255, 255, 255, .10), transparent 65%);
    pointer-events: none;
}

.asc_custom_icon {
    width: 80px;
    height: 80px;
    border-radius: 22px;
    background: rgba(255, 255, 255, .12);
    border: 1px solid rgba(255, 255, 255, .20);
    color: #FFFFFF;
    display: grid;
    place-items: center;
    flex-shrink: 0;
    position: relative;
    z-index: 1;
}

.asc_custom_icon .icon {
    width: 32px;
    height: 32px;
}

.asc_custom_text {
    font-size: 18px;
    color: rgba(255, 255, 255, .92);
    line-height: 1.78;
    position: relative;
    z-index: 1;
}

/* ── Responsive ───────────────────────────────────────────── */

@media (max-width: 860px) {
    .asc_marketing_inner {
        grid-template-columns: 1fr;
        gap: 40px;
    }

    .asc_marketing_visual {
        flex-direction: row;
        align-items: center;
        gap: 20px;
    }
}

@media (max-width: 700px) {
    .asc_custom_card {
        grid-template-columns: 1fr;
        gap: 28px;
    }

    .asc_custom_card::after {
        display: none;
    }
}

@media (max-width: 600px) {
    .asc_growth_card {
        padding: 40px 32px;
    }

    .asc_custom_card {
        padding: 40px 32px;
    }
}




/* ============================================================
   GDS — GENERAL DENTISTRY & DENTAL SPECIALISTS
   ============================================================ */

/* ── Hero H1 sub-line ─────────────────────────────────────── */

.gds_h1_sub {
    display: block;
    background: linear-gradient(110deg, var(--blue), var(--cyan));
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
    font-size: .7em;
    font-weight: 600;
    margin-top: 10px;
    letter-spacing: -0.015em;
    line-height: 1.2;
}

/* ── Section 2: Market Challenges split card ──────────────── */

.gds_challenges_card {
    display: grid;
    grid-template-columns: 1fr 1.7fr;
    border-radius: var(--radius-lg);
    overflow: hidden;
    box-shadow: var(--sh-xl);
    border: 1px solid var(--gray-200);
}

.gds_challenges_left {
    background: linear-gradient(145deg, var(--navy) 0%, var(--blue-deep) 60%, var(--blue) 100%);
    padding: 52px 48px;
    position: relative;
    overflow: hidden;
    display: flex;
    flex-direction: column;
    justify-content: center;
    isolation: isolate;
}

.gds_challenges_left::before {
    content: "";
    position: absolute;
    inset: 0;
    background-image: radial-gradient(circle, rgba(255, 255, 255, .04) 1px, transparent 1px);
    background-size: 26px 26px;
    z-index: -1;
}

.gds_challenges_left::after {
    content: "";
    position: absolute;
    width: 400px;
    height: 400px;
    border-radius: 50%;
    right: -20%;
    bottom: -30%;
    background: radial-gradient(circle, rgba(0, 157, 220, .20), transparent 65%);
    z-index: -1;
}

.gds_challenges_quote {
    color: rgba(0, 157, 220, .40);
    margin-bottom: 20px;
    flex-shrink: 0;
    position: relative;
    z-index: 1;
}

.gds_challenges_quote .icon {
    width: 36px;
    height: 36px;
}

.gds_challenges_statement {
    font-family: var(--font-head);
    font-size: clamp(18px, 2.1vw, 26px);
    font-weight: 600;
    color: rgba(255, 255, 255, .95);
    line-height: 1.45;
    letter-spacing: -0.02em;
    position: relative;
    z-index: 1;
    margin: 0;
}

.gds_challenges_right {
    background: #FFFFFF;
    padding: 52px 48px;
    display: flex;
    align-items: center;
}

.gds_challenges_right p {
    font-size: 17px;
    color: var(--gray-600);
    line-height: 1.78;
}

/* ── Section 3: Patient Acquisition ──────────────────────── */

.gds_acquisition_lead {
    font-family: var(--font-head);
    font-size: clamp(22px, 2.8vw, 36px);
    font-weight: 700;
    color: var(--navy);
    letter-spacing: -0.03em;
    line-height: 1.2;
    margin-bottom: 44px;
    max-width: 740px;
}

.gds_acquisition_grid {
    display: grid;
    grid-template-columns: 1.6fr 1fr;
    gap: 32px;
    align-items: start;
}

.gds_acquisition_detail p {
    font-size: 17px;
    color: var(--gray-600);
    line-height: 1.78;
}

.gds_acquisition_answer {
    background: var(--navy);
    border-radius: var(--radius-lg);
    padding: 44px 40px;
    position: relative;
    overflow: hidden;
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    gap: 20px;
    isolation: isolate;
}

.gds_acquisition_answer::before {
    content: "";
    position: absolute;
    inset: 0;
    background-image: radial-gradient(circle, rgba(255, 255, 255, .04) 1px, transparent 1px);
    background-size: 24px 24px;
    z-index: -1;
}

.gds_acq_icon {
    width: 56px;
    height: 56px;
    border-radius: 16px;
    background: rgba(255, 255, 255, .10);
    border: 1px solid rgba(255, 255, 255, .14);
    color: #FFFFFF;
    display: grid;
    place-items: center;
    flex-shrink: 0;
    position: relative;
    z-index: 1;
}

.gds_acq_icon .icon {
    width: 26px;
    height: 26px;
}

.gds_acq_answer_text {
    font-family: var(--font-head);
    font-size: clamp(18px, 2vw, 24px);
    font-weight: 600;
    color: #FFFFFF;
    line-height: 1.4;
    letter-spacing: -0.02em;
    position: relative;
    z-index: 1;
    margin: 0;
}

/* ── Section 4: Expert Approach (dark full section) ────────── */

.gds_approach {
    position: relative;
    overflow: hidden;
    isolation: isolate;
}

.gds_approach_bg {
    position: absolute;
    inset: 0;
    z-index: -1;
    background:
        radial-gradient(900px 700px at 15% 50%, rgba(0, 56, 208, .28), transparent 60%),
        var(--navy);
}

.gds_approach_dots {
    position: absolute;
    inset: 0;
    z-index: -1;
    opacity: .25;
    background-image: radial-gradient(circle, rgba(255, 255, 255, .06) 1px, transparent 1px);
    background-size: 28px 28px;
}

.gds_approach_inner {
    display: grid;
    grid-template-columns: 1fr 1.6fr;
    gap: 72px;
    align-items: start;
}

.gds_approach_icon {
    width: 62px;
    height: 62px;
    border-radius: 18px;
    background: rgba(255, 255, 255, .10);
    border: 1px solid rgba(255, 255, 255, .14);
    color: #FFFFFF;
    display: grid;
    place-items: center;
    margin-bottom: 28px;
    flex-shrink: 0;
}

.gds_approach_icon .icon {
    width: 28px;
    height: 28px;
}

.gds_approach_heading {
    color: #FFFFFF;
    font-size: clamp(20px, 2.4vw, 30px);
    letter-spacing: -0.025em;
    line-height: 1.28;
    margin: 0;
}

.gds_approach_right p {
    font-size: 16.5px;
    color: rgba(255, 255, 255, .78);
    line-height: 1.78;
}

.gds_approach_right p + p {
    margin-top: 24px;
}

.gds_approach_close {
    display: block;
    padding: 20px 24px 20px 28px;
    background: rgba(255, 255, 255, .07);
    border-left: 3px solid var(--cyan);
    border-radius: 0 var(--radius-sm) var(--radius-sm) 0;
    margin-top: 28px;
    font-size: 17px;
    color: rgba(255, 255, 255, .92);
    line-height: 1.72;
    font-weight: 500;
}

/* ── Responsive ───────────────────────────────────────────── */

@media (max-width: 960px) {
    .gds_challenges_card {
        grid-template-columns: 1fr;
    }
}

@media (max-width: 860px) {
    .gds_approach_inner {
        grid-template-columns: 1fr;
        gap: 48px;
    }
}

@media (max-width: 820px) {
    .gds_acquisition_grid {
        grid-template-columns: 1fr;
    }
}

@media (max-width: 600px) {
    .gds_challenges_left,
    .gds_challenges_right {
        padding: 40px 32px;
    }

    .gds_acquisition_answer {
        padding: 36px 28px;
    }
}


/* =============================================================================
   COS — COSMETIC SURGEONS
   ============================================================================= */

/* Intro Card */
.cos_intro { }

.cos_intro_card {
    display: grid;
    grid-template-columns: 56px 1fr;
    gap: 32px;
    align-items: flex-start;
    max-width: 960px;
    margin: 0 auto;
    background: linear-gradient(135deg, var(--navy) 0%, var(--blue-deep) 100%);
    border-radius: var(--radius-lg);
    padding: 52px 56px;
    box-shadow: var(--sh-xl);
    position: relative;
    overflow: hidden;
}

.cos_intro_card::before {
    content: '';
    position: absolute;
    inset: 0;
    background: radial-gradient(ellipse at top right, rgba(0, 157, 220, .12) 0%, transparent 60%);
    pointer-events: none;
}

.cos_intro_icon {
    width: 56px;
    height: 56px;
    background: rgba(255, 255, 255, .1);
    border-radius: var(--radius-sm);
    display: flex;
    align-items: center;
    justify-content: center;
    color: var(--cyan);
    flex-shrink: 0;
    margin-top: 2px;
}

.cos_intro_text {
    color: rgba(255, 255, 255, .88);
    font-size: 1.1rem;
    line-height: 1.75;
    margin: 0;
}

/* Conversion Checklist Header */
.cos_conv { }

.cos_conv_header {
    display: flex;
    align-items: center;
    gap: 18px;
    margin-bottom: 48px;
}

.cos_conv_header_icon {
    width: 52px;
    height: 52px;
    background: linear-gradient(135deg, var(--blue), var(--cyan));
    border-radius: var(--radius-sm);
    display: flex;
    align-items: center;
    justify-content: center;
    color: #fff;
    flex-shrink: 0;
}

.cos_conv_heading {
    font-family: var(--font-head);
    font-size: clamp(1.25rem, 2vw, 1.6rem);
    color: var(--navy);
    font-weight: 700;
    margin: 0;
    line-height: 1.3;
}

/* Checklist Grid */
.cos_conv_grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 20px;
}

/* Checklist Card */
.cos_conv_card {
    background: #fff;
    border-radius: var(--radius-lg);
    padding: 32px 32px 32px 36px;
    box-shadow: var(--sh-md);
    border: 1px solid var(--gray-200);
    position: relative;
    overflow: hidden;
    transition: transform .2s ease, box-shadow .2s ease;
}

.cos_conv_card::before {
    content: '';
    position: absolute;
    inset-block: 0;
    left: 0;
    width: 4px;
    background: linear-gradient(180deg, var(--blue), var(--cyan));
    border-radius: 0 2px 2px 0;
}

.cos_conv_card:hover {
    transform: translateY(-3px);
    box-shadow: var(--sh-xl);
}

.cos_conv_card_icon {
    width: 40px;
    height: 40px;
    background: linear-gradient(135deg, rgba(0, 56, 208, .08), rgba(0, 157, 220, .08));
    border-radius: var(--radius-sm);
    display: flex;
    align-items: center;
    justify-content: center;
    color: var(--blue);
    margin-bottom: 16px;
}

.cos_num {
    font-family: var(--font-mono);
    font-weight: 700;
    font-size: .85rem;
    background: linear-gradient(90deg, var(--blue), var(--cyan));
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
    margin-right: 4px;
    letter-spacing: .02em;
}

.cos_conv_card p {
    font-size: .975rem;
    line-height: 1.7;
    color: var(--ink);
    margin: 0 0 20px;
}

.cos_conv_card p:last-child {
    margin-bottom: 0;
}

/* Sub-items (Card N°1) */
.cos_includes {
    margin-top: 4px;
}

.cos_includes_label {
    display: block;
    font-size: .78rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: .06em;
    color: var(--gray-500);
    margin-bottom: 12px;
}

.cos_include_tags {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
}

.cos_include_tag {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    background: linear-gradient(135deg, rgba(0, 56, 208, .06), rgba(0, 157, 220, .06));
    border: 1px solid rgba(0, 56, 208, .14);
    border-radius: 20px;
    padding: 5px 12px;
    font-size: .8rem;
    font-weight: 500;
    color: var(--blue);
    line-height: 1.3;
}

.cos_include_tag svg {
    flex-shrink: 0;
    opacity: .8;
}

/* Responsive */
@media (max-width: 900px) {
    .cos_intro_card {
        grid-template-columns: 1fr;
        gap: 24px;
        padding: 44px 40px;
    }

    .cos_intro_icon {
        margin-top: 0;
    }
}

@media (max-width: 700px) {
    .cos_conv_grid {
        grid-template-columns: 1fr;
    }

    .cos_conv_header {
        flex-direction: column;
        align-items: flex-start;
        gap: 14px;
    }
}

@media (max-width: 560px) {
    .cos_intro_card {
        padding: 36px 28px;
    }

    .cos_conv_card {
        padding: 28px 24px 28px 28px;
    }

    .cos_include_tags {
        gap: 6px;
    }
}


/* =============================================================================
   MSP — MEDICAL SPAS
   ============================================================================= */

/* ── Hero tagline ─────────────────────────────────────────── */

.msp_hero_tagline {
    margin-top: 24px;
    max-width: 560px;
}

.msp_hero_tagline p {
    font-size: 1.05rem;
    line-height: 1.72;
    color: var(--gray-600);
    margin: 0 0 10px;
}

.msp_hero_tagline .msp_hero_tagline_kicker {
    font-family: var(--font-head);
    font-size: .98rem;
    font-weight: 700;
    color: var(--blue);
    letter-spacing: .01em;
    margin: 0;
}

/* ── Lead generation channels panel ──────────────────────── */

.msp_channels {
    display: flex;
    flex-direction: column;
    gap: 8px;
    padding: 0 0 16px;
}

.msp_channel {
    display: flex;
    align-items: center;
    gap: 12px;
    background: #f7f9ff;
    border: 1px solid var(--gray-200);
    border-radius: var(--radius-sm);
    padding: 10px 14px;
    transition: background .18s ease, border-color .18s ease;
}

.msp_channel:hover {
    background: var(--blue-light);
    border-color: rgba(0, 56, 208, .14);
}

.msp_channel_icon {
    width: 34px;
    height: 34px;
    border-radius: 8px;
    display: flex;
    align-items: center;
    justify-content: center;
    flex-shrink: 0;
}

.msp_channel_icon--fb {
    background: rgba(24, 119, 242, .1);
    color: #1877F2;
}

.msp_channel_icon--insta {
    background: rgba(228, 64, 95, .1);
    color: #E4405F;
}

.msp_channel_icon--google {
    background: rgba(66, 133, 244, .1);
    color: #4285F4;
}

.msp_channel_body {
    flex: 1;
    min-width: 0;
}

.msp_channel_name {
    font-family: var(--font-head);
    font-size: .83rem;
    font-weight: 700;
    color: var(--navy);
    line-height: 1.2;
}

.msp_channel_desc {
    font-size: .72rem;
    color: var(--gray-500);
    margin-top: 1px;
}

.msp_channel_badge {
    font-size: .68rem;
    font-weight: 600;
    font-family: var(--font-mono);
    text-transform: uppercase;
    letter-spacing: .05em;
    color: #16a34a;
    background: rgba(22, 163, 74, .09);
    border: 1px solid rgba(22, 163, 74, .18);
    border-radius: 20px;
    padding: 2px 8px;
    flex-shrink: 0;
}

/* ── Shared chapter header (sections 2–4) ─────────────────── */

.msp_section_header {
    display: flex;
    align-items: baseline;
    gap: 20px;
    margin-bottom: 52px;
}

.msp_ch_num {
    font-family: var(--font-head);
    font-size: clamp(2.8rem, 6vw, 4.5rem);
    font-weight: 800;
    background: linear-gradient(135deg, var(--blue), var(--cyan));
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    background-clip: text;
    line-height: 1;
    flex-shrink: 0;
}

.msp_ch_title {
    font-family: var(--font-head);
    font-size: clamp(1.3rem, 2.4vw, 1.9rem);
    color: var(--navy);
    font-weight: 700;
    margin: 0;
    line-height: 1.3;
}

/* ── Section 2: Brand is Your Bond ───────────────────────── */

.msp_brand_lead {
    max-width: 920px;
    margin: 0 auto 48px;
    background: linear-gradient(135deg, var(--navy) 0%, #160a22 100%);
    border-radius: var(--radius-lg);
    padding: 52px 60px;
    position: relative;
    overflow: hidden;
    box-shadow: var(--sh-xl);
}

.msp_brand_lead::before {
    content: '';
    position: absolute;
    inset: 0;
    background:
        radial-gradient(ellipse at 85% 15%, rgba(130, 55, 105, .2) 0%, transparent 50%),
        radial-gradient(ellipse at 8% 85%, rgba(0, 56, 208, .18) 0%, transparent 50%);
    pointer-events: none;
}

.msp_brand_lead::after {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    height: 3px;
    background: linear-gradient(90deg, var(--blue), var(--cyan), rgba(130, 55, 105, .7));
}

.msp_brand_lead_quote {
    color: rgba(0, 157, 220, .38);
    margin-bottom: 24px;
    position: relative;
    z-index: 1;
}

.msp_brand_lead p {
    font-size: 1.1rem;
    line-height: 1.8;
    color: rgba(255, 255, 255, .8);
    margin: 0 0 22px;
    position: relative;
    z-index: 1;
}

.msp_brand_lead p:last-child {
    margin-bottom: 0;
}

.msp_brand_body {
    max-width: 740px;
    margin: 0 auto 44px;
}

.msp_brand_body p {
    font-size: 1rem;
    line-height: 1.8;
    color: var(--ink);
    margin: 0 0 24px;
}

.msp_brand_body p:last-child {
    margin-bottom: 0;
}

.msp_brand_callout {
    max-width: 860px;
    margin: 0 auto 48px;
    background: #fff;
    border-radius: var(--radius-lg);
    padding: 36px 40px;
    display: flex;
    align-items: flex-start;
    gap: 24px;
    box-shadow: var(--sh-md);
    border: 1px solid var(--gray-200);
    border-left: 4px solid var(--blue);
}

.msp_brand_callout_icon {
    color: var(--blue);
    flex-shrink: 0;
    margin-top: 2px;
}

.msp_brand_callout p {
    font-size: 1.02rem;
    line-height: 1.78;
    color: var(--navy);
    margin: 0;
    font-weight: 500;
}

.msp_brand_kicker {
    max-width: 660px;
    margin: 0 auto;
    text-align: center;
    padding-top: 44px;
    border-top: 1px solid var(--gray-200);
}

.msp_brand_kicker p {
    font-size: 1.15rem;
    font-style: italic;
    color: var(--navy);
    line-height: 1.65;
    margin: 0;
    font-weight: 500;
}

/* ── Section 3: Digital Identity ─────────────────────────── */

.msp_digital_intro {
    max-width: 740px;
    margin: 0 auto 48px;
}

.msp_digital_intro p {
    font-size: 1rem;
    line-height: 1.8;
    color: var(--ink);
    margin: 0 0 24px;
}

.msp_digital_intro p:last-child {
    margin-bottom: 0;
}

.msp_digital_split {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 28px;
    max-width: 1060px;
    margin: 0 auto 48px;
}

.msp_digital_split_item {
    background: #fff;
    border: 1px solid var(--gray-200);
    border-radius: var(--radius-lg);
    padding: 36px;
    box-shadow: var(--sh-lg);
    position: relative;
}

.msp_digital_split_item::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    height: 3px;
    background: linear-gradient(90deg, var(--blue), var(--cyan));
    border-radius: var(--radius-lg) var(--radius-lg) 0 0;
}

.msp_digital_split_item p {
    font-size: .98rem;
    line-height: 1.8;
    color: var(--ink);
    margin: 0;
}

.msp_digital_questions {
    max-width: 860px;
    margin: 0 auto 48px;
    background: linear-gradient(135deg, var(--navy), var(--blue-deep));
    border-radius: var(--radius-lg);
    padding: 44px 52px;
    display: flex;
    align-items: flex-start;
    gap: 28px;
    position: relative;
    overflow: hidden;
    box-shadow: var(--sh-xl);
}

.msp_digital_questions::before {
    content: '';
    position: absolute;
    inset: 0;
    background: radial-gradient(ellipse at 90% -10%, rgba(0, 157, 220, .14) 0%, transparent 55%);
    pointer-events: none;
}

.msp_digital_questions_icon {
    color: var(--cyan);
    flex-shrink: 0;
    margin-top: 2px;
    position: relative;
    z-index: 1;
}

.msp_digital_questions p {
    font-size: 1.05rem;
    line-height: 1.78;
    color: rgba(255, 255, 255, .8);
    margin: 0;
    font-style: italic;
    position: relative;
    z-index: 1;
}

.msp_digital_close {
    max-width: 740px;
    margin: 0 auto;
}

.msp_digital_close p {
    font-size: 1rem;
    line-height: 1.8;
    color: var(--ink);
    margin: 0 0 24px;
}

.msp_digital_close p:last-child {
    margin-bottom: 0;
}

/* ── Section 4: Social Media ──────────────────────────────── */

.msp_social_intro {
    max-width: 740px;
    margin: 0 auto 44px;
}

.msp_social_intro p {
    font-size: 1rem;
    line-height: 1.8;
    color: var(--ink);
    margin: 0 0 28px;
}

.msp_social_subhead {
    font-family: var(--font-head);
    font-size: 1.05rem;
    font-weight: 700;
    color: var(--navy);
    margin: 0 !important;
    padding-top: 8px;
    border-top: 2px solid var(--gray-200);
}

.msp_social_cards {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
    margin-bottom: 52px;
}

.msp_social_card {
    background: #fff;
    border-radius: var(--radius-lg);
    padding: 36px 32px;
    box-shadow: var(--sh-lg);
    border: 1px solid var(--gray-200);
    transition: transform .2s ease, box-shadow .2s ease;
}

.msp_social_card:hover {
    transform: translateY(-4px);
    box-shadow: var(--sh-xl);
}

.msp_social_card_icon {
    width: 48px;
    height: 48px;
    border-radius: 12px;
    display: flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 20px;
}

.msp_social_card_icon--insta {
    background: rgba(228, 64, 95, .1);
    color: #E4405F;
}

.msp_social_card_icon--x {
    background: rgba(15, 20, 25, .07);
    color: #0f1419;
}

.msp_social_card_icon--fb {
    background: rgba(24, 119, 242, .1);
    color: #1877F2;
}

.msp_social_card p {
    font-size: .97rem;
    line-height: 1.77;
    color: var(--ink);
    margin: 0;
}

.msp_social_close {
    max-width: 740px;
    margin: 0 auto;
}

.msp_social_close p {
    font-size: 1rem;
    line-height: 1.8;
    color: var(--ink);
    margin: 0;
}

/* ── Responsive ───────────────────────────────────────────── */

@media (max-width: 920px) {
    .msp_section_header {
        gap: 14px;
        margin-bottom: 40px;
    }

    .msp_ch_num {
        font-size: 2.6rem;
    }

    .msp_brand_lead {
        padding: 40px 36px;
    }

    .msp_brand_callout {
        flex-direction: column;
        gap: 16px;
        padding: 28px 32px;
    }

    .msp_digital_split {
        grid-template-columns: 1fr;
        gap: 20px;
    }

    .msp_digital_questions {
        flex-direction: column;
        gap: 16px;
        padding: 36px 32px;
    }

    .msp_social_cards {
        grid-template-columns: 1fr;
        gap: 16px;
    }

    .msp_social_intro,
    .msp_social_close {
        max-width: 100%;
    }
}


/* =============================================================================
   SOT — SPEECH & OCCUPATIONAL THERAPY AGENCIES
   Sections 4–5 reuse msp_digital_* and msp_social_* classes.
   Only sections 2–3 require new styles.
   ============================================================================= */

/* ── Shared section heading (sections 2–3) ────────────────── */

.sot_heading {
    margin-bottom: 48px;
}

.sot_heading h2 {
    font-family: var(--font-head);
    font-size: clamp(1.5rem, 2.8vw, 2.2rem);
    color: var(--navy);
    font-weight: 700;
    margin: 0 0 14px;
    line-height: 1.25;
}

.sot_heading_bar {
    width: 52px;
    height: 3px;
    background: linear-gradient(90deg, var(--blue), var(--cyan));
    border-radius: 2px;
}

/* ── Section 2: What is marketing? ───────────────────────── */

.sot_what_body {
    max-width: 740px;
    margin: 0 auto 32px;
}

.sot_what_body p {
    font-size: 1rem;
    line-height: 1.8;
    color: var(--ink);
    margin: 0;
}

.sot_what_thesis {
    max-width: 740px;
    margin: 0 auto;
    background: #fff;
    border-radius: var(--radius-lg);
    padding: 28px 32px 28px 36px;
    box-shadow: var(--sh-md);
    border: 1px solid var(--gray-200);
    border-left: 4px solid var(--blue);
}

.sot_what_thesis p {
    font-size: 1.05rem;
    line-height: 1.78;
    color: var(--navy);
    margin: 0;
    font-weight: 500;
}

/* ── Section 3: Why is marketing important? ──────────────── */

.sot_why_body {
    max-width: 740px;
    margin: 0 auto 40px;
}

.sot_why_body p {
    font-size: 1rem;
    line-height: 1.8;
    color: var(--ink);
    margin: 0 0 24px;
}

.sot_why_body p:last-child {
    margin-bottom: 0;
}

.sot_why_callout {
    max-width: 740px;
    margin: 0 auto 44px;
    background: var(--blue-light);
    border-radius: var(--radius-lg);
    padding: 28px 32px;
    display: flex;
    align-items: flex-start;
    gap: 20px;
    border: 1px solid rgba(0, 56, 208, .1);
}

.sot_why_callout_icon {
    color: var(--blue);
    flex-shrink: 0;
    margin-top: 2px;
}

.sot_why_callout p {
    font-size: 1rem;
    line-height: 1.76;
    color: var(--navy);
    margin: 0;
    font-weight: 500;
}

.sot_why_kicker {
    max-width: 620px;
    margin: 0 auto;
    text-align: center;
    padding-top: 40px;
    border-top: 1px solid var(--gray-200);
}

.sot_why_kicker p {
    font-size: 1.1rem;
    font-style: italic;
    color: var(--navy);
    font-weight: 500;
    line-height: 1.65;
    margin: 0;
}

/* ── Responsive ───────────────────────────────────────────── */

@media (max-width: 920px) {
    .sot_heading {
        margin-bottom: 36px;
    }

    .sot_why_callout {
        flex-direction: column;
        gap: 14px;
        padding: 24px 28px;
    }

    .sot_what_body,
    .sot_what_thesis,
    .sot_why_body,
    .sot_why_callout,
    .sot_why_kicker {
        max-width: 100%;
    }
}